When you see a post on Facebook or another platform from Target you know immediately. You don't even need to see who posted just a quick glance at the imaging and style of the post tells you. Many, many companies use this branded post strategy and I recommend it to my clients. Why? Because your… Continue reading Branded Posts
Before you say "duh" hear me out. Some small businesses try to be everything to everyone and unless you are Amazon it's not possible. Even Amazon doesn't get it right all the time. What small businesses do best is connect with clients and customers that can benefit from your services or products and who you… Continue reading You Are Not Amazon
Maybe you're still "thinking" about starting your business or considering the best time to launch your next program or service. Perhaps, you are "tweaking" the build of that next great thing a little more. At some point - probably now - you need to move from "thinking" or "building" or "creating" and get it out… Continue reading Start – Then Level Up
I don't know how many clients come to me looking for a bigger audience or more exposure or being number one on a search engine. These are all great goals. We all want more exposure to talk to a bigger audience and it's often through being on that first page of search where things happen.… Continue reading Where Is Your Focus?
SEO (search engine optimization) confuses or frustrates many. Often when you think you've figured it out things seem to shift. Then you are hustling to get your head around new strategies. I get it - I feel the same. I recently read this blog article from WordPress about SEO. It feels clear and straightforward .… Continue reading S.E.Oh My
You've got a lot of things going on each day, each week, each month. Taking time to layout an editorial calendar can help you keep track. You probably already use a calendar for your business to keep track of appointments, projects, tasks and more. You may even include some personal items on your calendar. A… Continue reading Editorial Calendar
We've all been there - staring at that blank page and nothing, absolutely nothing is coming to you. You've hit a writing roadblock. Maybe it's not having "the" great idea or feeling like you don't have anything new to say or wanting perfection out of the gate. Whatever the reason when you hit a wall… Continue reading Writing Roadblocks
Choosing a font or fonts for your website, social media, or any business related materials can seem overwhelming. There are so many to choose from. Fonts can evoke feelings and help tell others about your brand and business. They can also work against you. This isn't a crash course in typography. I'm sharing some general… Continue reading Font Tips
Branding - it's such a buzzword currently, but most business owners are confused about what branding really means. It's much more than a logo or colors or fonts or marketing. It is all that and so much more and it starts with Your Story. This is the story of how you got to where you… Continue reading Branding – It’s More Than A Logo
All social media gurus have tips on when to post, how many posts per week, where posts are effective, and those tips are often in dispute. My tip for you is CONSISTENCY. When you are starting out on social media whether you are marketing a product or service, or letting people know about your latest… Continue reading Consistency is Key
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