Before you say "duh" hear me out. Some small businesses try to be everything to everyone and unless you are Amazon it's not possible. Even Amazon doesn't get it right all the time. What small businesses do best is connect with clients and customers that can benefit from your services or products and who you… Continue reading You Are Not Amazon
Maybe you're still "thinking" about starting your business or considering the best time to launch your next program or service. Perhaps, you are "tweaking" the build of that next great thing a little more. At some point - probably now - you need to move from "thinking" or "building" or "creating" and get it out… Continue reading Start – Then Level Up
You've got a lot of things going on each day, each week, each month. Taking time to layout an editorial calendar can help you keep track. You probably already use a calendar for your business to keep track of appointments, projects, tasks and more. You may even include some personal items on your calendar. A… Continue reading Editorial Calendar
Choosing a font or fonts for your website, social media, or any business related materials can seem overwhelming. There are so many to choose from. Fonts can evoke feelings and help tell others about your brand and business. They can also work against you. This isn't a crash course in typography. I'm sharing some general… Continue reading Font Tips
All social media gurus have tips on when to post, how many posts per week, where posts are effective, and those tips are often in dispute. My tip for you is CONSISTENCY. When you are starting out on social media whether you are marketing a product or service, or letting people know about your latest… Continue reading Consistency is Key
Do you feel you don't have the right type of content? Are you unsure about what to post or how often? It's a matter of balance. You may have noticed that some small businesses will post several times a day and others will post something a few times a week. How do you know what's… Continue reading It’s About Balance
If you are confused, frustrated or overwhelmed it could be that you are using social media in a way that isn't best for you. More isn't always better but often a focused approach is. Many people try to be everywhere but that's not as effective as you think. The first step is to know what… Continue reading Social Media Got You Down?
Content writing can be a challenge, here are a few tips to help get you started.
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