When you see a post on Facebook or another platform from Target you know immediately. You don't even need to see who posted just a quick glance at the imaging and style of the post tells you. Many, many companies use this branded post strategy and I recommend it to my clients. Why? Because your… Continue reading Branded Posts
SEO (search engine optimization) confuses or frustrates many. Often when you think you've figured it out things seem to shift. Then you are hustling to get your head around new strategies. I get it - I feel the same. I recently read this blog article from WordPress about SEO. It feels clear and straightforward .… Continue reading S.E.Oh My
You've got a lot of things going on each day, each week, each month. Taking time to layout an editorial calendar can help you keep track. You probably already use a calendar for your business to keep track of appointments, projects, tasks and more. You may even include some personal items on your calendar. A… Continue reading Editorial Calendar
All social media gurus have tips on when to post, how many posts per week, where posts are effective, and those tips are often in dispute. My tip for you is CONSISTENCY. When you are starting out on social media whether you are marketing a product or service, or letting people know about your latest… Continue reading Consistency is Key
Do you feel you don't have the right type of content? Are you unsure about what to post or how often? It's a matter of balance. You may have noticed that some small businesses will post several times a day and others will post something a few times a week. How do you know what's… Continue reading It’s About Balance
If you are confused, frustrated or overwhelmed it could be that you are using social media in a way that isn't best for you. More isn't always better but often a focused approach is. Many people try to be everywhere but that's not as effective as you think. The first step is to know what… Continue reading Social Media Got You Down?
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